POSITION

FOR

TRACTION

Category Design For AI Products

POSITION

FOR

TRACTION

Category Design For AI Products

POSITION

FOR

TRACTION

Category Design
For AI Products

IS YOUR OFFERING A BIT… SLIPPY?

Do investors not "Get It?"

Do customers "almost" buy?

Do people not get "Why you?"

You have a positioning problem.

GET POSITIONING THAT CREATES TRACTION

Work directly with me, Chris Guest.

The 3-time tech-startup CMO with decades of experience in disruptive startups and world-class brands.

HOW I HELP you

HOW I HELP you

I offer world-class positioning expertise made accessible to startups and scaleups

Product-Market Fit validated and acheived by The Traction Design Co
Product-Market Fit validated and acheived by The Traction Design Co
Product-Market Fit validated and acheived by The Traction Design Co

Category Design

Escape competition and achieve radical differentiation by creating and leading an entirely new category.

Positioning

Position your product as the leader in delivering a solution to a problem that a well defined audience really cares about.

Define and win your early adopters
Define and win your early adopters
Define and win your early adopters
Achieve scaleable traction and compounding momentum
Achieve scaleable traction and compounding momentum
Achieve scaleable traction and compounding momentum

AI Repositioning

Adding AI to an existing offering disrupts your positioning.

Restore clarity and leadership with dedicated repositioning for AI products.

>8 years leading & advising Startups

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>23 years world-class Experience

Get Traction With Customers And Investors

Get in touch today

TRACTION DESIGN ON SUBSTACK

My free publication of thoughtfully written insights and tips on creating scalable traction.